Feromohin d.o.o. is pleased to announce a strategic acquisition of Zemis d.o.o., that should be realized during the first quarter of 2021. This acquisition should lead to greater market engagement and open up new business opportunities for us. It will also simplify our business operations on account of the fact that the employees of the company Feromihin d.o.o. have already become familiar with the products of the company Zemis d.o.o., and some of them are also certified applicators. This acquisition will not affect the employees of Feromihin d.o.o. nor the employees of Zemis d.o.o., and all projects and activities will continue according to the plan.
We are looking forward to being able to provide our customers with even better services and solutions as a result of this acquisition.
Nowadays, at a time of growing competition and globalization, two of the most commonly used implementing strategies for the company growth are mergers and acquisitions. Through merge and acquisition strategies, companies seek to use the resources, potentials, skills and strength of other companies in order to build their own business strategy, while reducing competition in the domestic and international market of goods and services and, at the same time, achieve excellent business results. Mergers and acquisitions, as a current trend, affect the growth and financial strength of companies, and the timely application of mergers and acquisitions allows them to maintain and increase their competitive advantage. Competitive advantage occurs when a company is more efficient than its rivals in defending itself against competitive forces and more successful in attracting customers and convincing them about the superior value of their products. Additionally, they show their superiority by offering a good product at a low price or the one that has a higher actual or perceived value for customers, for which they are willing to pay a premium price. Mergers and acquisitions of companies take place on a daily basis in developed economies. The motives for which companies decide on mergers and acquisitions are numerous, and the following are some of the most important: entering new markets, increasing market share, expanding product and service portfolios, eliminating competition, access to new supply and distribution channels, developing new products, achieving economies of scale, etc.
The goal of the acquisition in this case is to achieve a synergy through which both Feromihin and Zemis with their solution portfolio, products and services succeed in improving their competencies and achieving even greater market growth. We thank all our customers for a successful cooperation so far and we look forward to continuing it as part of Feromihin. We believe that this ensures and strenghtens our position as an even stronger partner with a high level of competency, which will certainly contribute to even better collaboration with our customers.